Paper Specifications for Printing

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  • Paper Stock:
    The higher the number, the thicker the stock.

100lb. paper stock is heavier than 80lb, and so on.
13-14pt stock is where business card or post card stock should start, as it gives a higher-quality feel to the hand.

  • Paper Finish:
    A GLOSSY finish is great for many reasons; graphics pop, it’s practically impervious to dirt and oily fingerprints, but glossy finishes will not take an ink pen unless it is a permanent marker. If you choose this finish, you may want to consider carrying a fine-point Sharpie just in case you need to jot a note.
  • A MATTE finish has a nice feel to the hand, graphics print very well, it resists staining, and it’s writable. Hands down, this is my favorite business card finish.
  • UNCOATED stock is perfect for those who need a very conservative and traditional business card. It is the easiest to write on. Graphics and photos won’t appear quite as brilliant on this stock. If you’re producing a piece you want to last, consider a coated stock.
  • Bleed:
    A “bleed” in any kind of printing is when the graphics or photos extend right to the edge of the piece. When designing, the artist works with a slightly larger artboard, and the final piece is trimmed by the printer.
  • Photos and Graphics:
    For best printing results, graphics should be 300 dpi (dots per inch). Lower quality graphics may appear blurry. Ideally, it is best to provide original vector graphics to your graphics person for things like your logo, but they may be able to work with a PDF, JPG, or TIFF.

Have any questions? Feel free to email or call!
khill@axxisdesign.com 614.507.0705