Tag Archive: Graphic Design

Graphic Design Before & After

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We're often asked to re-design marketing materials for clients. They want something more attractive, but we want to deliver not just good design, but a piece that will actually help market products and services more effectively. Here's a sample of a project we were asked to redesign. Our client had a two-sided sales sheet that...

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Using Effective Design to Engage Users

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Design is one of the most important considerations when you’re contemplating upgrades or an overhaul to your website or print materials. While there is no substitute for appropriate messaging, the design of your printed piece or your website is the first thing a user responds to. Design often determines whether a user engages in your...

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A New Website for Majestic Building Maintenance

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Majestic Building Maintenance, Inc. is enjoying the new website just developed for them by Axxis Design Group. Majestic is a commercial cleaning services company that specializes in restaurant cleaning, office cleaning, post construction clean up services, and real estate-owned property maintenance services. Headquartered in Dublin, Ohio, they are expanding rapidly to other locations in the...

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Logo Design: What should I consider?

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Perhaps you’re getting ready to launch your brand new company, or maybe you’ve been in business a while and can finally afford to hire a designer. Whatever the situation, having a logo designed for your business can be exciting and daunting at the same time. You want the coolest logo ever, but how do you...

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Design: Why Less is More.

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Simplify design for better marketing results. I stood by my client as he proudly showed me the two-page spread he’d bought in the local yellow page directory, and cringed. He’d allowed the salesperson to turn the design and messaging over to their graphics department. My client had given them a laundry list of things to include, and...

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Paper Specifications for Printing

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Paper Stock: The higher the number, the thicker the stock. 100lb. paper stock is heavier than 80lb, and so on. 13-14pt stock is where business card or post card stock should start, as it gives a higher-quality feel to the hand. Paper Finish: A GLOSSY finish is great for many reasons; graphics pop, it’s practically...

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Your Business Card

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How to improve the performance of  the hardest working tool in your arsenal! Your business card should be quality stuff. It does NOT have to cost you an arm and a leg. Cards printed on your computer on sheet-fed stock are too thin. Your cards will warped just from peeling them off of the backing paper. This...

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