Is your website keeping pace with your audience?
A lot has changed since I first began helping clients market themselves back in the year 2000! Most of my clients wanted simply to HAVE a website to keep up with their competition. Back then, most websites were static html, websites loaded pages at a snail’s pace, and browsing was still done on a computer.
The graph below will show you the astounding statistics of how people browse the internet in the last couple of years in the US:
The top four bars? All mobile device browsing!
What does this mean to you?
It is vital that you have a website that is easily viewed and navigated on a mobile device. Sure, your website is probably viewable, but does it really lend itself to the small screen?
- Is it too small on a phone screen to see and navigate without enlarging?
- Do users have to scroll side to side as well as up and down to read your content?
- Are the links too small to read, let alone click (darn fat fingers…)?
What can you do?
Implement a Responsive Design.
In plain English, responsive design allows your website to automatically adjust for the device it’s being viewed on. It will look different on a computer, a tablet and a phone, and it will look and perform better on each than a non-responsive design.
Links enlarge for smart phones, making it easy to navigate without having to magnify or scroll side to side. The whole framework of your website will adjust, rearranging content so that it fits the screen it’s being viewed on.
Why is this important?
- Because you need to meet your customers where they are.
- Because your competition is doing it, or soon will be.
- Because Google algorithms now punish websites that aren’t mobile-friendly.
How do I make my website responsive?
You can develop a separate site meant specifically for mobile devices. This is like a retrofit, and it works, but it may take as much time and money as redeveloping your site with responsiveness in mind, and you will now have two websites to maintain.
There is an easier way! Having a site built from the ground up to be responsive will also ensure that it remains viewable, even as new devices come on the market and are used for browsing.
Having a website built for mobile browsing is not optional in a world where mobile devices have overtaken the PC.
Are you ready? We are, and we’re ready to help you.