Do I Need a Marketing Plan?

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In a word, yes. In a few more words, here’s why:

A good marketing plan…

  • Will affect your business plan (and vice versa).
  • Will help you see where you stack up to your competition and aid you in positioning your company.
  • Will analyze the strengths and weaknesses of your company, products, and services.
  • Will give you a more realistic view of what you really need to do to succeed.
  • Will help you obtain financing to run your business.
  • Will help you plan activities and spending.
  • Will save you money.
  • Will give you a roadmap to follow when you’re up to your eyeballs in the business of running your business.
  • Will give you benchmarks to measure results, so you can continually improve efforts and results.