Author Archives for Axxis Design Group

What is a Content Management System?

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A Content Management System (CMS) is a way to create and dynamically maintain websites, from small business information sites to large, feature-rich corporate or e-commerce sites. The advantage of Content Management for website development. 1. One big advantage of a CMS website over a standard HTML-based static website is that the content (text, images, media,...

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What is a Brand?

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  It may be more helpful to define what a brand is not. A brand is not a name, though certainly many companies have “brand names.” A brand is not a logo or a trademark, though they can be an important visual part, or trademark, of your brand. Probably the simplest way to describe a brand...

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Design: Why Less is More.

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Simplify design for better marketing results. I stood by my client as he proudly showed me the two-page spread he’d bought in the local yellow page directory, and cringed. He’d allowed the salesperson to turn the design and messaging over to their graphics department. My client had given them a laundry list of things to include, and...

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Paper Specifications for Printing

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Paper Stock: The higher the number, the thicker the stock. 100lb. paper stock is heavier than 80lb, and so on. 13-14pt stock is where business card or post card stock should start, as it gives a higher-quality feel to the hand. Paper Finish: A GLOSSY finish is great for many reasons; graphics pop, it’s practically...

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Your Business Card

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How to improve the performance of  the hardest working tool in your arsenal! Your business card should be quality stuff. It does NOT have to cost you an arm and a leg. Cards printed on your computer on sheet-fed stock are too thin. Your cards will warped just from peeling them off of the backing paper. This...

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Lead Generation the Smart Way!

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If you’re like me, you probably get several emails a week offering lists of leads you can purchase. Lists of hundreds or thousands of people and companies you can presumably add to your email and phone campaigns. Tempting? I may take some heat for this, but I have to tell you to just say “no”...

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Get Social!

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An important part of good marketing is touching your audience often. Your prospects may not need your services right now, or maybe they don’t know they do… keeping your name in their minds, even subtly, gives you a far better shot at being in their mind when they DO need your services or have a...

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Do I Need a Marketing Plan?

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In a word, yes. In a few more words, here’s why: A good marketing plan… Will affect your business plan (and vice versa). Will help you see where you stack up to your competition and aid you in positioning your company. Will analyze the strengths and weaknesses of your company, products, and services. Will give you...

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